Top 7 Ways to Improve Your Google Business Profile in 2025

Avoid These Common Pitfalls and Start Turning Visitors into Customers

If you’re a contractor trying to grow your business in 2025, there’s one tool you can’t afford to ignore: your Google Business Profile (formerly Google My Business).

It’s often the first thing potential customers see when they search for your services — even before they click on your website. A strong, optimized profile can help you show up in local map results, earn trust, and drive more calls, quotes, and jobs.

Here are 7 powerful ways to improve your Google Business Profile and make it work harder for your business this year.

1. Keep Your Business Info 100% Accurate

Make sure your business name, address, phone number, and service areas are up to date and consistent — not just on Google, but across your website and directories. Google rewards accuracy and consistency with better rankings.

🔧 Pro Tip: If you serve multiple cities, list your main office location but include surrounding areas in your service section.

2. Use High-Quality, Authentic Photos

Photos matter — a lot. They show off your work, humanize your business, and help customers feel more confident contacting you.

Add:

Job site before/after photos
Team/headshots
Company trucks or equipment
Office/storefront (if applicable)

📸 Bonus: Geotag photos with location data before uploading for a small local SEO boost.

3. Collect and Respond to Reviews

Online reviews are one of the most influential factors for local search rankings and customer trust. Encourage satisfied clients to leave honest reviews and always respond — even to negative ones.

👍 Pro Tip: Add a link to your review form in post-job emails or on your invoices.

4. Write SEO-Friendly Business Descriptions

Your business description should explain who you are, what you do, and who you serve — while naturally including keywords.

Example:

“[Business Name] provides expert roofing, siding, and home improvement services across [Your City]. With over 10 years of experience, we help homeowners protect and upgrade their homes with quality craftsmanship and reliable service.”

Include terms like roofing contractor in [city] or siding replacement services where it makes sense.

5. Post Regular Google Updates

Treat your profile like a mini social feed. Post weekly updates, project highlights, seasonal promotions, or tips.

These posts:

Show Google that your business is active
Give customers more reasons to click
Push out spammy competitors in the local pack

🗓️ Keep posts short, visual, and action-focused: “Book your free gutter inspection today!”

6. Use the Products & Services Features

Most contractors skip this — but listing your services and “products” in detail helps Google understand what you offer and helps you rank for more keyword variations.

For example:

Roofing Inspection
Siding Repair
Gutter Installation
Storm Damage Restoration

Add short descriptions and price ranges where possible.

7. Enable Messaging and Q&A

Turn on the Google Messaging feature so customers can text you directly from your profile. It’s perfect for homeowners who prefer messaging over calling.

Also monitor and answer Q&A posts on your profile — this is another opportunity to highlight your expertise and build trust.

📱 Just make sure someone on your team is able to reply quickly if messages come in.

Final Thoughts:

Get Found, Get Clicks, Get Calls

Optimizing your Google Business Profile doesn’t take long — but the impact is huge. Better visibility, more trust, and more qualified leads without paying for ads.

At UPRYZE Digital, we help contractors not only build amazing websites but also manage their local SEO and online presence — including full Google profile setup and optimization.

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